Marketing on social media is not new. Social media has been around for about a few years and has been widely used as a marketing platform by all kinds of businesses around the world. A brief definition of it is the process of increasing traffic to your site or gaining attention online though social media sites.
What is social media? Social media is basically a virtual world where humans can interact and share pieces of content such as text, videos, music, or photos.
Social media marketing is very important to enhance and support search engine optimisation (SEO) efforts as once a page of a site or a link is found by social media users, it can then go ‘viral’ pointing many links back to the website which in turn is seen as a sign of popularity to the search genies and giving a boost in rankings to the said site.
Facebook is perhaps the biggest social networking site these days. It is the easiest and most common social media site that people have heard of. Although Twitter has millions of users, many people only use Twitter to follow celebrities or directly for their business. An average Australian won’t always be using Instagram or Twitter, but is more likely to own a Facebook account.
For more on social media marketing, read this: http://www.businessnewsdaily.com/7832-social-media-for-business.html